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Brian Kurtz – Titans of Direct Response


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Two days’ worth of the most powerful, profitable direct marketing principles, strategies, and immediately useful tactics — this will change your business and your life…

Get the recordings NOW from what Dan Kennedy called “THE Event of the Decade”…

The Titans of Direct Response

This Is Your Chance To Be A “Fly on the Wall” For This Historic Event – Today’s greatest direct marketing entrepreneurs and copy-writing legends came together for the FIRST and LAST time to reveal their most powerful business-building secrets…

Now you can enjoy every presentation from the comfort of your home or office – with original bonus materials totaling over 1,000 printed pages PLUS more than 8 hours of audio content, all pure direct marketing gold!

Get today’s most powerful thinking from these Titans of Direct Response… Who came together for the first — and likely last — time under one roof… To share their go-to strategies for building a financially- and personally-rewarding, multi-million dollar direct response business TODAY…

The Most Powerful Direct Response Principles, Strategies, And Up-To-The-Minute Tactics YOU Can Use Immediately To Sell More, Profit More, and Build a Titan-Level Direct Response Business…(These Lessons Apply in Any Media, in Any Market…)

From the desk of Brian Kurtz

Dear Business Builder,

In my 34 years in direct response — as an avid learner and seminar-goer — I’ve never before seen a lineup like you see above. And I don’t really expect to see another like it again.

But it’s not so much the WHO that matters. Rather, it’s WHAT was covered that could completely transform your career, your business, your life…

For any serious, sophisticated direct marketer or business owner, you know as much as I do: we live and die by results.

If You Want To Succeed In Direct Marketing, You Have To Do More of What Works,
And Less Of What Doesn’t…

It’s simple enough, but it’s profound… Sure, we can test. And any direct response marketer worth their salt is an avid tester. No matter what business we’re in, or what media we use.

But entire tests can be won by knowing in advance, “Do this, not that.”

  • If you’re a business owner, knowing what works leads to substantially less marketing waste, and bigger winners with your hits… With that, a business that runs better, gives you more income, and leaves you with more free time to enjoy your good fortune in whatever way you please…
  • If you’re a marketer, this means more wins on your scorecard… Leading you to faster promotions, bigger opportunities, and the ability to write your own ticket…
  • And if you’re a copywriter, bigger winners are your keys to the kingdom… Leading to fat royalty checks, your choice of A-list direct marketing clientele, and a reputation as a “god” of direct marketing…

In fact, it’s not a stretch to say…

Each of These Titans of Direct Response Has Made Their Career AND Personal Fortune By Creating Winning Campaigns…

And it’s not really an accident…

As a matter of habit, these Titans have all become avid lifetime students of the world’s best direct marketing. Always looking at the best-of-the-best and thinking…

“What has this incredible marketer done that I could use in my next campaign?”

And…

“What haven’t they done that I could use to do even better?”

Through the years, this study has led to each and every one of these Titans having such a storehouse incredible marketing wisdom that they could go into almost any business, in any industry, and immediately create profitable marketing campaigns that would boost profits by substantial volumes.

And consistently, each of these Titans will tell you something else…

They’re Not Self-Made… They ALL Stand on the Shoulders of Giants!

Every Titan — from Dan Kennedy to Gary Bencivenga to Greg Renker to Jay Abraham, and all the others (me too!)— learned from others.

They each discovered tremendous amounts of “do this, not that” wisdom by sitting at the feet of their own teachers, soaking up every bit of marketing wisdom that was offered.

And while each would go on to apply it in their own unique way, it was only because they were building on what came before that they were able to ascend to such great heights…

Today, A NEW Generation of Titans Is Being Born…

I was blown away at The Titans of Direct Response event…

Before the event, I’d been accused of simply stoking the embers of an “old boys club.” Some suggested Titans was the last hurrah of an aging generation of direct mail experts. (Never mind the fact that the Titans collectively are responsible — TODAY — for well over $1 billion per year in revenue in nearly every media you can imagine.)

It was clear from who was in attendance that this was anything but. YES, there were many of my old “direct mail” friends — including many who are running online operations in the tens of millions of dollars, some $100 million or more.

But there was also many younger marketers, recognizing that the timeless principles and strategies of world-class direct response marketing can be adapted to apply to ANY media.

The youngest marketer in attendance, less than 20 years old. Many, in their 20s, 30s, and 40s.A good balance of women and men. Countries represented from every corner of the globe.

All, coming together, in one room…

Recognizing that by learning from the Titans of today, discovering the “do this, not that” truths of direct marketing…

You, Too, Can Become a Titan – And Enjoy the Success and Fortune That Comes With It…

It was only under a very special set of circumstances that I was able to bring these Titans together for the first and last time, at a single event…

And it’s unlikely to happen again — at least until the NEXT generation of direct response Titans…

But even if you weren’t in attendance, you haven’t missed out completely…

Because the Titan-level direct response marketing and business-building wisdom that was shared was recorded, edited, and packaged together in an exclusive 12-DVD set.

I challenged them to bring their best-of-the-best— befitting this once-in-a-lifetime event…Much of what was shared from the stage at The Titans of Direct Response had never been revealed before… And hasn’t been revealed since!

And now YOU are going to have the opportunity to enjoy, take in, and profit from each of the Titans’ presentations — from the comfort of your home or office…

Now YOU Can Stand On The Shoulders of These Giants…

Taking full advantage of all the “do this, not that” direct response strategies, principles, and tactics they shared…

And yet… I won’t even ask you to wait for the DVDs to start profiting from the most powerful lessons shared on stage at The Titans of Direct Response.

Just by reading this letter, you’ll discover…

  • Dan Kennedy’s single-biggest buying trigger he hides in ALL copy he writes to boost response and profits…
  • How A-List copywriters “tinker” with clients’ products to create irresistible copy hooks and multiply response….
  • The most powerful mental “hack” Gary Bencivenga has discovered in 40 years of research — can be used to be more productive, write better copy, and achieve your biggest goals…

And more, all revealed below…

Read On, And You’ll Get These Direct Marketing Secrets to Creating Bigger Winners, More Often…

Of course, those of you who are serious students of the craft may recognize this lesson. If you’ll allow me to be a little transparent here…

  • Gary Bencivenga, one of the most successful copywriters ever, is well known for packing his sales copy with useful information. For many years, it was his secret “control-beating” weapon. (Now it’s pretty much a bare minimum requirement for getting a control.) Gary would pack his magalogs, bookalogs, and other promotions full of valuable little tidbits, lessons, and flat-out giveaways that made you want to keep reading. All the way through the sales process, he’d keep delivering value!

I’m getting a little bit ahead of myself here, because I’m not ready to introduce Gary’s presentation yet. And I certainly don’t claim to write copy like Gary — he’s one of a kind!

But I’m going to do my best to be a good student of Gary, and share at least one big takeaway from each Titan here in my letter about the DVDs.

And I’ll start with my kick-off presentation setting the stage for “The Event of The Decade,” with a lesson on..

How to Achieve Titan-Level Success!

I’ve spent 34 years in this business, helping build one of the world’s top direct response publishers to $150 million in annual revenue.

I’ve seen too many marketers come and go — careers, profits, and businesses flare up and fizzle out (sometimes ending in deep financial despair).

And I’ve seen a few who’ve endured as long as my career. Folks who used direct marketing to not only build their personal fortunes, but do amazing things. Connect with, meet, and work alongside some of the world’s most brilliant and influential people. To invent and create a life of abundance for themselves far beyond most folks’ wildest hopes and dreams.

Personally, I’ve dined with world leaders, industry transformers, Nobel Prize winners, and yes, the greats of direct response marketing. I hesitate to list them because I will just as surely offend those omitted as honor those I include.

I’ve become a leader in our field. And connected with many of the greats — not just as colleagues, but as personal friends.

And when I decided I wanted to do the impossible — bring all these greats together under one roof, one time only, to share their secrets…

I managed to get all these Titans to say yes!

(Including folks who have turned down “blank check” speaking offers.)

This wasn’t an accident.

  • For the last 34 years, I’ve lived my life and built my career on the premise that it’s better to give than to get. That it’s better to be generous in business and life than to always come out on top.

Has it ever come back to bite me? Sure. But by giving 100% and expecting nothing in return, I’ve been able to get pretty much everything I ever wanted from life, and a whole lot more.

This isn’t just “self-help” — it’s a marketing principle to apply in offers, a business principle for negotiations, a life principle to be used every day.

Throughout my opening address at Titans, I shared real-life stories of how to apply this lesson in your life and business.)

But that’s just the beginning, because in my presentation you’ll also discover…

  • Why helping your competitors get rich may be the single-best way to succeed in business…
  • The “one-pitch” method… Mariano Rivera — the best closer in baseball — reveals unexpected lessons for business…
  • Dead, bloody moose on the conference room table reveals: How to make any meeting more productive…
  • Demonstration: Fast, easy way to overcome objections works in almost any selling situation…
  • The “experience” secret — why some people spin their wheels for their entire career… And how YOU can set yourself on the certain path to becoming a Titan (of ANYTHING!)…
  • How to get everything you want by giving away all your best… (In helping competitors, to clients, to the public, in marketing… everywhere!)
  • The “Vince Lombardi” secret you can use to be a better boss, now — and make your team play like Super Bowl champions…
  • Football parable reveals the master key to becoming an untouchable champion… How Jerry Rice embarrassed my friend, former NFL safety Bo Eason, at 49ers training camp (and every other player on the field) — plus the one sentence “excuse” Rice gave for his behavior that revealed how he became “the best player in the history of football”…
  • Bust this popular “happiness” myth and you’ll be more content with your life than everyone you know… (A lesson from a Unitarian minister — first revealed in a 1932 book on Education
  • How to make friends with Nobel Prize winners (and other amazing people)…
  • THINNK — “There is no no” — achieving impossible goals is suddenly possible using this simple saying (the right way)…
  • Sherlock Holmes most valuable quality (NOT exceptional intelligence) that you can steal — NOW — catapults you to copywriting, marketing, and total business success…
  • A simple formula: Dream + Optimism + Measurement = Direct Marketing Success… (Don’t overlook this because it’s “fluffy” — discover how it was applied to generate OVER $300,000 PER DAY in direct response revenue!)
  • How to generate unlimited POWERFUL, PROFITABLE ideas…
  • The simplest way to get the essence of every important book you’d love to read (but don’t have the time to) in minutes instead of hours…
  • Tiny, pointless things that make all the difference for making millions in direct response…
  • How to use the secrets of “Consequential Thinking” to boost response to your next direct mail effort (or your next PLF product launch, or VSL, or infomercial, or…)
  • The secret to eliminating objections (before they occur)…
  • “Logic Lines” — this simple test determines if your copy is dead in the water (if you can ask one simple question, you can stop failing copy before it mails — also works for other ideas in business)…
  • Attract success by being “dumb” — or, how to use people smarter than you to build your business…
  • Why many of the smartest YOUNG direct marketers in the world came from as far away as Dubai, Thailand, and Australia for Titans — and what that says about the direct mail dinosaurs who took the stage…
  • A simple formula for surrounding yourself with the smartest, most successful, most amazing people you could ever hope to (or not even hope to) know…
  • Why Mentors Matter — can you become a Titan at anything without standing on the shoulders of other Titans? Maybe… But I wouldn’t risk it! (Here’s what kind of mentor you should be paying the most attention to…)
  • The Rear Admiral whose life was saved by telling him to get a colonoscopy — NOT a joke — the lesson in this story was the secret to gaining over 4 million HAPPY customers…
  • Are you a “life-saver”? This greater mission approach to business attracts success, fast…
  • Stupid little things that save lives (and how these can be used to make the world’s best copywriters — or anyone else — fall in love with you)…
  • Try this if you’re having trouble getting clients, customers, contacts, or friends to respond to your emails — works especially well for PROSPECTS…
  • “Life is long” — a handful of lessons from these three simple words (for business success AND a happy life)…

And yet, of course this was just the first presentation of a two-day conference…

Up next…

Titans of Direct Response DVDs

Your Titans DVD Package Includes:

Size: 4.40 GB

Sales Page:_http://titansdvds.com/

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